John Morrison Motors Limited first opened its doors for business in 1983 operating from a small garage on the Cork Road in Cahir, Co.Tipperary. The business has seen many different franchises down through the years including Rover, Honda, SEAT, FSO, Isuzu, Suzuki and Mitsubishi and since 1990 a highly successful franchise in BMW. As the decade progressed the BMW marque began to establish itself at the forefront of the prestige car market in Ireland and our volumes grew accordingly.

The retail centre opened its new premises in November 2008. The company developed an all new purpose built complex twice the size of the old premises on a two and a half acre green field site located next to the old centre. It boasts improved display facilities for new and used cars, additional customer parking and waiting areas and has improved ease of access for customers. Over the years the business has succeeded in attracting loyal customers from Tipperary and Kilkenny as well as neighbouring counties Cork, Waterford and Limerick.