John Morrison Motors Limited first opened its doors for business in 1983 operating from a small garage on the Cork Road in Cahir, Co.Tipperary. The business has seen many different franchises down through the years including Rover, Honda, SEAT, FSO, Isuzu, Suzuki and Mitsubishi and since 1990 a highly successful franchise in BMW. As the decade progressed the BMW marque began to establish itself at the forefront of the prestige car market in Ireland and our volumes grew accordingly. 

The retail centre opened its new premises on 22 November 2008. The company developed an all new purpose built complex twice the size of the old premises on a two and a half acre green field site located next to the old centre. It boasts improved display facilities for new and used cars, additional customer parking and waiting areas and has improved ease of access for customers. Over the years the business has succeeded in attracting loyal customers from Tipperary and Kilkenny as well as neighbouring counties Cork, Waterford and Limerick. 

Quite a few members of staff have been with the company for many years, it is their commitment and experience that have enabled us to deliver the very best in terms of customer service over the years. In all recent surveys of customer satisfaction levels within the BMW Retailer Network (carried out by an independent agency on behalf of BMW Group) we are always ranked towards the top in Ireland. 

The launch of the new MINI by BMW in 2001 provided us with another opportunity as we were awarded the franchise in 2004, the success of the new MINI has been quite remarkable. 

We conduct our business with integrity and enthusiasm, strongly influenced by the philosophies of what is a very old and well established family business. The BMW range has continued to expand, which has served to increase demand for the brand. 

Morrison BMW is an intimate retail centre where each customer gets sufficient time and is listened to. We look forward to welcoming you to our retail centre in Cahir.

"This year is our 37th year in business in Cahir and I would like to thank all our customers for their continued support.  It’s hard to believe that we are in our new premises since November 2008 - 11 years now!. The backbone of our commitment to our customers is to ensure that each customer receives the highest level of customer service whenever they decide to contact us.

I look forward to taking care of our customers motoring needs in 2020 and for many more. 


Gary Morrison

Head of Business


Caroline O'Donnell

Business Manager


John Murphy

Senior Sales Executive

Maurice Crowe 

BMW Sales Executive


Tim O'Donovan 
BMW Sales Executive 

e :

Ian Mason 
BMW Sales Executive 



Aftersales Coordinator

Ref:  J0032

1.1   General Objectives

  • To provide an efficient and effective aftersales service to Morrison's BMW and MINI customers.
  • To ensure policies and procedures are adhered to in respect of Morrison and BMW Group
  • To book in customer vehicles for services.
  • To sell vehicle services, parts, accessories, smart repairs, valet services and other
    services & materials as required.
  • To book in new and used vehicles from the sales department

1.2   Reports to

  • Report to the Company Aftersales Manager.

1.3   Customer Bookings 

  • Book in vehicles in accordance with Morrison customer journey;
            - Customer needs 
            - Booking Checklist 
            - FRU Times 
            - Workshop requirements 
            - And as required by company procedures
  • Input jobcard on Autoline
  • Input booking on schedule
  • Provide detailed quotations for customers for all services including valet and smart repairs.
  • Advise service times (1.5 hours shortest)
  • Arrange loan/rental cars for customers via DCML and change insurance cover as required.
  • Arrange payment method with customers.
  • Confirm bookings with customers in advance.
  • Change/ rebook vehicles as required.

1.4   Sales Vehicle Booking

       • Create jobcard for vehicle in line with final preparation report document.
       • Ensure work is scheduled for each aftersales section workshop/ valet/smart
       • Arrange sub-contract work where necessary -dent/ bodywork/ smart/ valet.
       • Request approval from the Sales Manager for any extra works.
       • Monitor outstanding work to ensure turn-around targets are adhered to.

1.5   Sales 

        • Service and parts/accessories available for sale must be promoted at all times.
        • Proactive selling approach must be adopted. 163 report and can be used to capture customer information.
        • To organize and manage product recall campaigns.
        • Become proficient in all aspects of sales to be able to advise customers on different offers available.
        • To refer customers to the car sales office for discussions on purchases of new vehicles.


1.6   General Administration

        • Become familiar with all aspects of the business to facilitate sales of service and parts/ accessories.
        • Carryout CRM activity in line with current Marketing Offers. 
        • Provide back-up service reception services as required.
        • Work closely with aftersales manager, rentention coordinator, workshop controller and parts manager.
        • Be aware of warranty procedures and ensure compliance at all times.
        • Inspect jobcards for accuracy and completeness before filing.

1.7  Personal Characteristics

  • Customer focused with confident knowledge of the business
  • Sales orientated person with drive to sell services, parts & accessories
  • Positive, enthusiastic resilient, energetic and ability to use initiative.
  • Constantly seek to improve and innovate.

1.8  Dress 

      This is a customer interface position and thus requires appropriate dress.

1.9  Company Car / Mobile Phone / Laptop 

  • A company car, laptop or mobile phone will not be an entitlement of this position.

Hours of Work - 8.30am to 5.30pm, Monday to Friday.

To Apply to this position please Click Here 

Please attach a cover letter and your Curriculum Vitae

CLOSING DATE 28th August 2020 



Ref:  J0033

Morrison MINI

John Morrison Motors Ltd. is a main BMW and MINI retailer located in Cahir, Co. Tipperary. We are now seeking a Junior Sales Executive to join our MINI sales team.

BMW & MINI are one of the most successful premium manufacturers of automobiles in the world. At Morrison MINI an exciting career awaits someone with passion and commitment for one of the most iconic and recognisable global brands.

As an important player in the retailer network, you’ll be at the forefront of the automotive industry, promoting the world’s most charismatic car brand with enthusiasm and positivity, as well as pride in all things MINI.

The Role:

  • Developing your career selling MINI cars (New & Used) to new and existing customers.
  • Customer relationship management / Database monitoring & updates
  • Ensuring the customer receives the Morrison MINI experience.
  • Customer appointments, demonstrations and test driving
  • MINI marketing and management of promotional events.
  • Appraisal of customer’s existing cars and arranging trade-ins
  • Formal hand over of cars to customers and post-delivery follow-up
  • General ad hoc duties as required



  • Hold a current full clean driving licence
  • This is a Junior position and
  • Be highly motivated and self-driven to achieve sales targets
  • Have the ability to work on own initiative and generate significant sales revenue
  • Possess strong written and verbal communication skills
  • Have the ability to complete paperwork accurately and in a timely manner.
  • Have the ability to close out deals
  • Previous experience in the motor trade is desirable but not essential


Personal Characteristics: 

  • Professional appearance and approach
  • Having a positive “can-do” attitude
  • Good attention to detail



A basic salary plus target based commission and commitment to training & career development in a financially secure and expanding retail group.



To apply, please send your CV and a covering note via email to: CLICK HERE  








Updated Opening Hours  

Monday - Friday Saturday Sunday
8.30 - 6pm  9.30 - 4.30 pm  Closed

Parts & Service

Monday - Friday Saturday Sunday
8.30 - 6pm  Closed Closed